Every startup founder and growth manager faces this dilemma-‘Should I build an in-house Marketing team or work with an agency?’ You might also consider a Hybrid strategy where one internal Marketing resource will develop the growth plan and coordinate with the agency. Since each strategy comes with pros and cons, let’s have a look at all 3 approaches:
Since every business is different and has a different pace of growth, the right strategy will differ. For an early stage startup, a hybrid approach can work wonders as you can shape your growth path with decent control and minimum hassle.