Case Study Oye Happy

A category as niche as Customized Gifts can also grow with the right digital marketing strategy!

About Oye Happy

Oye Happy , Performance Marketing services by Holistik Digital
In the world of cliched gifts like flowers & stuff toys, they have made their name by bringing smiles to the face of loved ones with customized gifts. Oye Happy has made the idea of gifting fun again with their extraordinary team of happiness scientists. They give shape to extravagant gifting ideas like a 24-hour hamper, naming a star, or sending a birthday mail to your loved one. Everything is unique & made with love.


  • Scale and Optimize Google search campaigns

  • Scale Google Shopping campaigns



Scaled Search campaigns by 3x at similar ROAS


Scaled Shopping campaigns by 10x within 3 months at a ROAS similar to search

How We Achieved Results

Overhauling the Product Feed
Google Shopping campaign was at a very low scale and not picking up at all. We did something fundamentally different there - changed their product title which was more content-driven and looked like services, to something which reflected customer intent based on relevant keywords and looked like merchandise.
Campaign Restructuring
Segregated campaigns based on brand/non-brand keywords and product categories to have a better view and optimize accordingly
Exhaustive Keyword Research
Discovered keywords for each of their products individually based on their product titles to ensure the exhaustiveness, not at the top level or category level

Client Testimonial