An effective app marketing plan involves the following steps: 
1. Define your target audience: Identify the demographic, geographic, and psychographic characteristics of your target audience. This will help you tailor your marketing efforts and messages to resonate with your ideal users.
2. Set your marketing goals: Determine what you want to achieve with your app marketing, such as increasing app installs, user engagement, or revenue.
3. Conduct market research: Analyze the competitive landscape, market trends, and user behavior to identify the best marketing channels and strategies for your app.
4. Develop your value proposition: Clearly define the unique value proposition of your app and how it solves the user’s pain points or meets their needs.
5. Determine your budget: Define the budget for your marketing activities and allocate it based on the most effective channels and strategies.
6. Create a marketing mix: Develop a marketing mix that includes a combination of app store optimization, social media marketing, influencer marketing, paid advertising, public relations, email marketing, and other relevant strategies.
7. Define your metrics: Determine the key performance indicators (KPIs) that you will use to measure the success of your app marketing, such as app installs, user engagement, revenue, and ROI.
8. Implement and track your plan: Execute your marketing plan and track the performance of each strategy using analytics tools to identify areas for improvement and optimization.
9. Continuously optimize: Continuously refine and optimize your marketing plan based on the performance data and feedback from users to ensure that you are meeting your marketing goals.

By following above steps or hiring a best app marketing agency like Holistik Digital, businesses can create an effective marketing plan for their mobile app and achieve their marketing objectives.

The best app marketing strategies will depend on the specific goals and target audience of the app, but here are some effective app marketing strategies:

1. App Store Optimization (ASO): optimizing the app’s name, description, and keywords to increase visibility and downloads in app stores.
2. Social Media Marketing: promoting the app on social media platforms to increase visibility and drive user engagement.
3. Paid Advertising: using mobile ad networks, in-app advertising, and search engines to drive app installs and user acquisition.
4. User Retention Strategies: providing excellent user experience, offering rewards or loyalty programs, and continually updating and improving the app to retain users.

It’s important to track the performance of each app marketing strategy and optimize them accordingly to achieve the best results. A combination of these strategies, tailored to the specific goals and target audience of the app, can help businesses effectively promote their app and achieve their marketing objectives.

A mobile app marketing agency is a specialized agency that helps businesses promote and market their mobile applications. These agencies offer a range of services, which may include: 

1. App store optimization (ASO): optimizing the app’s name, description, and keywords to increase visibility in app stores.
2. User acquisition: using various advertising channels to drive app installs and user acquisition.
3. Social media marketing: promoting the app on social media platforms to increase visibility and drive user engagement.
4. Influencer marketing: partnering with influencers and bloggers to promote the app to their followers.
5. Email marketing: using email campaigns to promote the app to existing and potential users.
6. App analytics: monitoring and analyzing user behavior and engagement to optimize the app and marketing campaigns.
7. Retargeting and remarketing: targeting users who have downloaded the app but haven’t engaged with it to drive retention and engagement.

Mobile app marketing agencies typically have a team of experts who specialize in different areas of mobile app marketing, such as ASO, user acquisition, and analytics. By working with a mobile app marketing agency, businesses can leverage the expertise and experience of these professionals to promote their app effectively and achieve their marketing goals.

Mobile app marketing is very important for several reasons:

1. Increased visibility: There are millions of apps available in the app stores, and without proper marketing, it can be challenging to stand out among the competition. Effective mobile app marketing can help increase app visibility and make it easier for potential users to discover and download the app.
2. User acquisition: App marketing strategies can help app developers reach out to their target audience and convince them to download the app. By attracting new users, developers can increase app downloads and expand their user base.
3. User engagement: Once users have downloaded the app, mobile app marketing efforts can help keep them engaged and using the app. This can include strategies like push notifications, in-app messaging, and social media engagement.
4. Revenue generation: Mobile app marketing can also help drive revenue for the app developer. This can include strategies like in-app purchases, subscriptions, and advertising.
5. Brand building: Mobile app marketing can help build brand awareness and establish the app as a trusted and valuable tool in the eyes of users. This can help attract new users and increase user loyalty and retention. 

In summary, mobile app marketing is important for increasing visibility, acquiring users, increasing engagement, generating revenue, and building brand awareness.

Mobile app advertising is a practice of promoting mobile apps through various marketing channels, such as social media, ad networks on Mobile, in-app advertising, and major search engines. The goal of mobile app advertising is to increase app installs, drive user engagement, and ultimately, generate revenue. 

Mobile app advertising is an effective way to acquire new users and build a loyal user base, particularly for new apps or apps that are looking to expand their reach. However, it’s important for advertisers to carefully track their ad performance and optimize their campaigns to ensure that they’re getting the most out of their ad spend.

Mobile App marketing offers several benefits to businesses, including:

1. Increased visibility: With millions of apps available in app stores, it can be challenging for businesses to stand out. App marketing can help increase your app’s visibility and ensure that it gets discovered by your target audience.
2. Increased downloads: By promoting your app through various marketing channels, you can increase the number of downloads and installs.
3. Improved user engagement: App marketing can help you build a loyal user base by promoting your app to the right audience and encouraging user engagement.
4. Increased revenue: If your app is monetized, app marketing can help increase revenue by driving more users to make in-app purchases or by encouraging users to upgrade to a paid version of your app. 
5. Competitive advantage: App marketing can help you gain a competitive advantage by positioning your app as the go-to solution in your industry or niche.

Overall, app marketing can help businesses achieve their goals, whether it’s increasing brand awareness, generating revenue, or building a loyal user base.