Account Structuring / Restructuring Clean account structure is the backbone of efficient Performance Marketing across Google and Facebook/Instagram and who can be better equipped to create this than professionals with a combined experience of 50+ years in Performance Marketing across organizations, big and small alike! We’ll setup your Ad Accounts from scratch, be it account creation, conversion tracking setup or campaign setup. If you have Ad Accounts setup and are running ads already , we’ll restructure the account using best practices and make a seamless transition to create cost-efficiencies of upto 100% and help you visualize the impact of your investment better.

Keyword & Audience Research Targeting the same list of keywords and audience as everyone else is doing won’t make the cut. So, we understand your business and potential customers in-depth with you. And, using our skills and knowledge acquired through experience over the years, we curate the right set of keywords and optimal audience from a plethora of options available in these channels to find the ones with highest likelihood to buy your products or services.

Quality Content & Creatives Content & Creatives are basically the company’s sales pitch on their products/services to potential buyers on Google and Facebook/Instagram. The quality and sharpness of content and creatives can make a huge difference to the campaign performance. So, we don’t only write original content and make quality creatives, but put extra emphasis on their optimization i.e. experimenting continuously with different components (layouts, themes, messaging, color etc) to find the best-performing ones and churning them at the right frequency. We’ve seen our clients getting surprised with the kind of impact our optimization techniques have produced on their campaign performance.

Bid & Budget Optimization Optimizing your bids and budgets requires time and attention. One needs to constantly monitor performance and analyze a lot of data to determine the most effective bids/budgets. With our expertise, knowledge and analytical skills, we use the optimal bidding strategies and fine-tune them based on actual performance to help you maximize ROI by funneling your budget towards your best performing campaings and away from wasteful spending.

Conversion Rate Optimization To maximize the return on your investment, it’s not sufficient to just optimize the campaigns using above levers, but focus on improving conversion rate of your website or app i.e. what % of your website visitors or app installers acquired through digital spend end up actually buying. So, we do a thorough research and analysis of your website/app visitors and customers to understand what drives, stops and persuades them to buy; in order to suggest pin-poined website/app improvements to drive conversion rates up on a regular basis.

Rigorous Campaign Management This is where we prove to be a truly extended team and not like an external agency with a focus on completing checklists. We monitor your campaigns continuously just like an in-house resource and fine-tune all components of campaigns (keywords, audience, copies, creatives, bids, budgets and landing pages/app) accordingly to keep on improving return on your investment.